Deco City Cellars was born out of frustration that there was nowhere to buy good wine in Hawke's Bay.  

"Think about your 10 year or 5 year plan... what's to stop you from doing it in the next 6 months?"

Just before New Zealand went into Level 4 lockdown, I returned home to Hawke's Bay from Australia where I'd been living for over 8 years.  In a series of unfortunate events, it was time to return home.  Hospitality was not the right fit for me in Melbourne in 2020.

I'd spent years in the hospitality industry with leading companies such at Merivale (Sydney), Rockpool Dining Group (Sydney), Colonial Leisure Group (Melbourne) and with George Calombaris (Masterchef).  My love of hospitality and welcoming guests paired with my passion for great wine, led me to take a risk and launch Deco City Cellars.

Initially set up as a pop-up concept over summer, the goal is to continue into the future developing wine education classes, wine clubs and private events.  I'm always open for a chat about wine and new ideas so flick me an email at carl@allsomm.co.nz or stop in and see the shop!

Connect with me on LinkedIn.